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Individual Solutions
You get specific solutions developed to your demands, not "out of the box" software which fits only partially.
This approach is not necessarily more expensive compared to the application of boxed "solutions". Development is not started from scratch: provides a rich set of building blocks to start from.
If it comes to realizing specific requirements which are unique to your use case the advantages become apparent: Boxed software can only be customized in a constrained range and with increased costs.
Open Standards
All development makes use of platform independent, open and accepted standards. Proprietary, vendor specific technologies are not an option.
Together with the delivery of source code (if agreed) you invest in a future proof way. No attempt is made to bind you using closed technology: Such behavior only indicates weakness of an offer.
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